Although mineral makeup seems to have burst onto the scene in recent years, beauty legend says that a quiet little cosmetic revolution began in the mid-1970′s. Following love-in’s in San Francisco, products made of natural, finely ground minerals from the earth, without any of the chemicals, dyes, and preservatives found in traditional makeup began. Fast forward to today, mineral makeup seems to be the hottest trend everywhere!
The main ingredients (minerals such as mica, zinc oxide, and titanium dioxide) have been the basis of most makeup foundations for decades. Many claim their products are “all natural,” but the truth is that minerals undergo extensive processing and purification before going into cosmetic products. Even any water used is purified! However, the traditional fillers and binders are left out, leaving just the minerals, crushed into ultra-fine powders that glide on with brushes!
Many dermatologists report that because mineral makeup frequently eliminates classic “irritants” – like fragrances, binders, synthetic dyes, and preservatives — it is considered “purer” and can be kinder to the skin. If you haven’t tried them, you should! You will love the lightweight texture and also the luminosity and radiance they provide.
Our mineral foundation:
- Is appropriate for all skin types and colors.
- Provides buildable coverage.
- Provides flawless coverage, making imperfections and lines seem to disappear.
Our other mineral makeup offers products in little tins that fit into a refillable compact system, offering your compact, your way! The finely milled minerals are pressed to alleviate the headaches of loose powders, but offer the richness of mineral colors.
Our other mineral products include:
- Eye shadows
- Blush
- Cheek Highlighters
- Bronzers
