Let’s look at some foundation formulations and how they may benefit different skin types, coverage and finished looks.
Cream foundation
- Dry skin benefits from a cream formula
- Provides full coverage
- Leaves a dewy finish
- Seals in moisture and protects from further moisture loss
- Easy application
- Maximum coverage
- Long lasting coverage
- Smooth, even coverage
Liquid foundation – full coverage
- Dry and normal skin types will benefit from this type of foundation
- Provides full covers
- Natural finish
- Buildable coverage
- Even coverage
- Long lasting
Liquid foundation – medium coverage
- Benefits normal, combination or oil skin types
- Medium coverage
- Natural finish
- Buildable coverage
- Even coverage
- Long lasting
- Some formulations control excess oil
Liquid tinted moisturizer
- Good for dry, normal, oily, and combination skin types. (If oil-free formula)
- Sheer coverage
- Dewy finish
- Often include SPF (Sun Protection Factor)
- Quick application
- Excellent option for occasional use
Mineral powder foundation
- Great for all skin types
- Sheer, medium, full (buildable coverage)
- Matte finish
- Blends easily for a flawless look
- Imperfections seem to disappear because of the qualities of the crushed minerals
Cream to powder foundation
- Suitable for all skin types
- Sheer, medium, full (buildable coverage)
- Provides a powdery, matte finish
- Easily applies as cream.
- Dries with powdery, matte finish
- Some offer a water-resistant formula
- Can also be used as a light concealer (select a shade lighter than normal foundation)
